Heart of Canal Street

Growing Brighter Futures

For over thirty years, Heart of Canal Street, Potawatomi Casino Hotel’s signature community program, has contributed more than $23 million to hundreds of local children’s charities throughout southeastern Wisconsin.

Funds raised for Heart of Canal Street go towards improving the lives of children by providing meals for families, supporting programs that keep children safe and inspiring creativity through the arts.

Submit an Application

Submission Guidelines

Frequent Asked Questions

SUPPORT

It doesn't take much to make a difference, just a little heart

Now through December 9, share your heart by playing the Canal Street bingo game, where half the proceeds from each game go towards Heart of Canal Street.

Giving with your heart doesn’t stop at bingo. Purchase select retail, food and beverage items throughout the casino and $1 per each item will go towards our fundraising goal of $1 million!

Available at

Items available at Potawatomi Provisions

$1 per item goes to Heart of Canal Street.

Unisex fine jersey tee
Cotton Grocery Tote
Cotton Grocery Tote
Provisions tote
Bag charm set
Embroidered cap
Holiday ornament

CHARITY INFORMATION

Each year, all local children’s charities are invited to apply for a chance at winning thousands of dollars to help support their missions and programs.

We are now accepting applications! Click here to apply. Submissions close November 2, 2026.

IMPACT

Since 1994, the Heart of Canal Street program has contributed more than $23 million to hundreds of local children’s charities.

In 2025, 30 deserving local children’s charities each received an equal portion of more than $500,000 in total!